Gear/03/14/2016

Hydro Flask bought by Helen of Troy

We need your consent to enable the rating function!

This feature is only available when corresponding consent is given. Please read the details and accept the service to enable rating function.

Rate

Bookmark

The listed consumer goods company Helen of Troy has bought the drinking bottle manufacturer Hydro Flask.

Author: ISPO.com

More on the topic
Gear

Companies Focus on CSR: Ortovox Wants to Become More Sustainable
Products JetForce Avalanche Backpack: How the Airbag Revolution from Black Diamond and Pieps Works
Products Kingpin Binding by Marker: Safety for Ski Tourers, Even During the Descent

All about Gear

Hydro Flask bottles were presented at ISPO MUNICH in 2016
Image credit: Hydro Flask

The American company Hydro Flask was represented at ISPO MUNICH 2016 for the first time, and will retain its headquarters in Bend, Oregon. The European headquarters will open in Switzerland with support from Helen of Troy.

INNOVATION

Become a part of ISPO Open Innovation

Test and develop innovative products together with brands of the sporting goods industry.

The new parent company should be able to raise brand awareness in Europe more quickly. In the USA, Hydro Flask is one of the fastest growing private companies, which is why Hydro Flask highlighted that the takeover was not due to economic difficulties.

“This offers us an incredible opportunity for continued growth and industry leadership, thanks to the efficiencies and global resources provided by our new parent company,” explains Scott Allan, Hydro Flask President and CEO.

Author: ISPO.com

Topics in this article