Expansion

Alibaba and Tmall dominate e-commerce in China and expand into the rest of the world – and are still a mystery for many Western companies.

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. 

Founder Joachim Leitgelb was overtaken by torrential rainfall in Malaysia and propmtly found a solution. At ISPO.com he tells the story behind the flying tent - and what it has to with Austrian television.

Climbing specialist Red Chili has joined the Vaude Group. The company founded by Stefan Glowacz and Uwe Hofstädter is merging with Edelrid. 

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.