OutDoor/03/03/2016

Gronell outdoor footwear steps into the Chinese market

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At the ISPO BEIJING show, apparel maker Fashion-Power Group also exhibited complementary functional footwear. Gronell, the Italian bootmaker, premiered in the Chinese market at the Tittallon booth – the garment brand that Fashion-Power (Hangzhou) manufactures and sells into China.

Markus Huber Author: Markus Huber
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Tittallon-Logo.
Fashion-Power Group, marketer of Tittallon-branded outdoor apparel, to distribute Gronell footwear of Italy
Image credit: Tittalon

Fashion-Power is active in China as an original manufacturer of functional apparel. It operates two factories and employs more than 500 people. Sales, as of 2014, exceeded 5 million U.S. dollars.


Since 2007, Fashion-Power has been in charge of marketing Tittallon, a brand with Dutch roots, in the Chinese market. Gronell is one of Italy’s traditional manufacturers of rugged hiking, trekking and mountaineering footwear. The company was established in 1937.

Markus Huber Author: Markus Huber
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Markus Huber Author: Markus Huber
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