Brooks Running Company cooperates with SuperFeet and HP for most personalized running shoe

Brooks Running Company announced it is partnering with HP Inc. and Superfeet to deliver a more personalized running footwear. Leveraging FitStation powered by HP and Brooks Run Signature, the US company will introduce the Levitate RS – the first performance running shoe created based on an individual’s unique biomechanics. It will be available via special order through retail partners beginning June 2018.

The new shoes are the next step for Brooks’ Run Signature philosophy that rooted in the belief that the best way to enhance comfort and improve performance is not to fix a runner’s “flaws” but to instead create running footwear that works with the runner’s natural motion path of his or her body.

“Brooks is committed to providing the fit, feel and ride each runner wants. The ability to give an individual a personalized shoe based on his or her unique biomechanics is a game changer. It is a compelling offering for the runner who is interested in tip-of-the-spear technology and a totally tuned experience,” said Brooks CEO Jim Weber. “As part of our focus on reinventing performance running, we will continue to push the envelope to bring runners innovations that help them uniquely tailor their run.”

SuperFeet’s FitStation powered by HP offers customers in-depth analysis including key motion zones to identify the unique motion path of the runner’s body and information about the desired running experience. FitStation creates a one-of-a-kind holistic digital profile of an individual that combines personalized fit, biomechanics and experience.

"FitStation by HP is changing what personalization means—from the in-store experience to the final product. In collaboration with Brooks and Superfeet, we are delivering truly made-tomeasure footwear with a lot size of one," said Ed Ponomarev, general manager of FitStation and business development HP Inc.

"Digitalization of biometric data opens an opportunity to ultimate individualization with the speed and cost efficiency of mass production. HP brings deep experience in computing, scanning and technology integration at scale to deliver a revolutionary digital manufacturing platform, creating individualized products that are available to anyone— from casual runners to elite athletes."

"Having the leader in running footwear leverage FitStation and our U.S. manufacturing facilities to create the most individualized running shoe on the market is momentous", said John Rauvola president and CEO of Superfeet. "Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualized fit revolution."