Never before have there been so many cases of product piracy and counterfeit goods. Cross-border online trade has dramatically exacerbated the problem. What can brands and retailers do to defend themselves against the counterfeiters?
C2B is the new buzzword of the future for the Chinese apparel industry. In the world's most digitized country, customer wishes are to move to the center of product development.
The Swiss cult brand Zimtstern dares to make a new start under new management. The new collection will be available in stores this summer. The focus is on a new segment.
How can sports retailers differentiate themselves from their competitors? For example by a courageous brand assortment. ISPO.com provides some food for thought.
(Promotion) Thanks to the new PrimaLoft® Bio™ technology, conventional synthetic fibers can be biodegraded in a short time for the first time. Until now, this took centuries.
The Italian company Trerè Innovation has ambitious goals. It challenges established sports brands with several brands and products. This is based on a sophisticated strategy.