At ISPO Munich 2019 John Jansen handed over the baton as President of the European Outdoor Group (EOG) to Mark Held. In the interview, they talk about the future of outdoor – and why some brands have to change.
At the VIP Dinner of ISPO Munich 2019, the head of the fair, Klaus Dittrich, handed the ISPO cup over to biathlet Ole Einar Björndalen - and the audience found out which trick the Norwegian used to stay hungry for gold over decades.
The biathlon legend received the ISPO cup at the ISPO VIP Dinner. In an interview Björndalen reveals his plans for the future and what traditional sports can learn from eSports.
Record results among exhibitors, more international and big than ever before: Four days before ISPO Munich 2019 Messe München Chairman and CEO Klaus Dittrich talks about the trade show focus.
After a one-year selection process, the European Outdoor Group has decided to appoint a new General Secretary. Mark Held relinquishes office at the turn of the year.
How do you get a successful start in the Chinese sporting goods industry? The founders and managers of three brands explain what they consider the most important insight about the Chinese market, and what they’ve learned about the Asian customer. However, their strategies do differ.
Running is hip in China, and the number of runners is constantly growing. We explain what’s behind it and what opportunities it offers for sports brands here.
