Running is hip in China, and the number of runners is constantly growing. We explain what’s behind it and what opportunities it offers for sports brands here.
If you want to be successful in China, you can't ignore online trading and thus Tmall. We explain why the structure of the leading e-commerce platform plays into the hands of Western brands.
Nearly one year after buying the avalanche airbag specialists, SPIN Capital is investing in another sports brand. CEO Stefan Mohr talks in an exclusive ISPO.com interview about growth objectives and the competition’s mistakes.
In an interview with ISPO.com, Dynafit CEO Benedikt Böhm explains what he thinks is the “sexy new topic in mountain sports.” He also reveals which sport Dynafit still needs to focus on.
The Who's who of the outdoor industry meets at the European Outdoor Summit (EOS) in Malmö. Early bird tickets are still available until Friday, 27 July 2018.
The European Outdoor Group (EOG) and ISPO have presented the concept for OutDoor by ISPO. Reiner Gerstner, CMO at the technology company TQ, explains what he thought of the launch and what’s to be done now.
