Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.
Alex Honnold is fascinating and polarizing. He climbed the 1,000-meter face of the El Capitan in Yosemite National Park without any ropes or safeguarding. And yet, in his view, it was a safe undertaking.
Sports are becoming more and more popular in China. Table tennis, badminton, basketball are typical sports for the country. But one sport beats them all.
He was the last representative of the founding family at Adidas: Now Frank A. Dassler has left the company. However, the lawyer will continue to be associated with Adidas.
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.
Tough Mudder, Spartan Race & co: Anyone can run, crawl through mud, and scale obstacles. We have collated the key facts for each of these popular events.
