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With an awareness level of over 90 percent, Felix Neureuther is one of the most prominent faces in the sport and far beyond. Schöffel itself achieves an awareness level of around 80 percent in the target group. Relevant figures that are now reflected in a new powerful association and a fresh advertising campaign for the general public.

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Promotion

We are nature" - Schöffel's new brand message describes common goals and values to be lived with Felix Neureuther.

Image credit: Will Saunders / Schöffel

Star photographer Will Saunders interrupted his trip around the world especially to be able to do the shoot with Felix Neureuther

Image credit: Will Saunders / Schöffel

Schöffel is launching a large-scale poster campaign this fall. Impressive nature motifs from the shoot with Will Saunders support the brand message.

Image credit: Will Saunders / Schöffel

Felix Neureuther grew up in the mountains. He and his family love nature. Protecting it is particularly close to both his and Schöffel's hearts.

Image credit: Will Saunders / Schöffel
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