The boundaries between high-end fashion and the outdoor world are becoming increasingly blurred. Luxury brands are conquering the outdoor market and creating unique fusions of elegance and functionality. Sports and design icons such as Pharrell Williams and Léon Aimé Doré are playing a key role in shaping this change. What creative fashion trends await us in this exciting new era of fashion?
"How do luxury brands respond to nature?" Back in 2024, the agency Les Others Studio posed this question in their report on outdoor markets. After the rise of accessible luxury in the late 90s and arty street luxury in the 2010s, we are now experiencing a new phase of consumption. With increasing advances in climate protection and environmental sustainability, a dash of luxury and transparency in sportswear is becoming a real lifestyle statement. Is the outdoor world the new luxury Eldorado?
All fashion trends at a glance
- Urban chic: how sportswear is becoming a fashion trend
- The courage to be creative: the prime example of Canada Goose™
- Luxury hybridization: when high-end fashion and sport merge
- New shopping worlds: Luxury flagship stores for outdoor brands
- Focus on cycling: the third most popular sport conquers the fashion world
- Hot brands: The hottest brands in the lifestyle and outdoor sector
- Club spirit: A sense of community and exclusive experiences
- Collaborations: When brands set new trends together
- Prospective strategies: The future of outdoor fashion
The athleisure trend: what it is and why it's here to stay
"Carry on surprising, being where you’re not expected, that’s good, isn’t it?" Haider Ackermann, announcing his appointment as creative director at Canada Goose