USA

Camera manufacturer GoPro and energy drink producer Red Bull enter into a partnership: Red Bull even takes over shares and assures GoPro exclusive recording rights.

The English Premier League Club surprisingly parts from outfitter Adidas. The compensation payment is hefty; successors are already being negotiated.

Sporting goods manufacturer Puma signs reality star and model Kylie Jenner. Via social media there were the first pictures of the new collection.

The consumers goods company Helen of Troy has taken over the drinks bottle manufacturer Hydro Flask. While Europe may be the target market, its home will always be in Oregon. 

Outdoor equipment manufacturer Mammut has joined forces with MetroTrock Climbing Center to open its first store in the US.