The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
In social media like Instagram, athletes like Cristiano Ronaldo, Lionel Messi or LeBron James have incredible advertising impact. These are the top 10 athletes on Instagram.
Even if a transition period until 2020 is expected, British companies must prepare for the Brexit. ISPO.com has asked Nikwax, Pentland Brands and Mountain Equipment how they prepare for something that is not yet seizable.
Sporting goods giant Adidas has presented record figures for 2018. The brand is booming in North America and China. But Nike's competitor is struggling on its home market.
Marketers in the sports business have discovered blogs as a channel with high reach. But they often overlook the fact that bloggers have special demands.