Sports marketing

Brand names in the sports industry have many origins. ISPO.com presents eleven brands and tells the story behind their names. Part 1: The outdoor gems Bergans, Deuter, Leki, Fjällräven and Salewa.

What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.

How do companies have to design and market their products in order to be attractive for women as a target group? Here are 5 tips for successful product and sales marketing in the sports industry.

Japan hosted the Rugby World Cup, the biggest sporting event of the year. ISPO.com answers the most important questions about records, ratings and sponsors.

The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.