Sports marketing

The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.

With two weeks to go until the European Outdoor Summit (EOS) takes place from 26th to 27th September 2019 in Interlaken Switzerland, the European Outdoor Group (EOG) announced the final timetable and a new speaker to the line-up.

China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.

Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.

Basketball is the most popular sport in China. But in the world's elite there is no Chinese star player in sight. Yao Ming wants to change that - with the World Cup in China from August 31 to September 15, 2019 and with help from the NBA and ALBA Berlin. The West also benefits from China's basketball revolution.