Sports marketing

How is the sports industry dealing with the Corona crisis? What is the situation of retailers - and where can possible support be provided? In order to get an adequate picture of the status quo and thus work on suitable solutions, ISPO asks for the valuable input of retail players in a brand new survey.

With the hashtag #HealthyAtHome, the World Health Organization gives tips for a healthier life at home during curfews - and asks the sporting goods industry for help.

ISPO.com presents sports brands that support with promotions and social media calls or contribute to containment with voluntary precautions.

Sports fans want more innovative technology - whether in the stadium or at home. This is the conclusion of a new international study. The lesson for associations and organisations: Those who develop good digital offers have a competitive advantage.

The most authentic brand ambassadors, however, are not world champions or record holders, but ordinary customers who share their everyday experiences with the products of a brand. User-generated content is increasingly finding its way into digital marketing, and with good reason.