Sports marketing

In times of the corona pandemic, face masks become an indispensable everyday item. Maloja reacts and launches its own face mask in May, combining outdoor textiles know-how and style.

The Fashion Transparency Index examines transparency and sustainability in the fashion industry. The result of the latest study: half of the brands with the best results come from the sports and outdoor industry.

China's sports industry is on the way back to normality. This helps markets such as Europe or North America working out how the comeback after the Corona crisis will become succeefully.

Because of the Corona pandemic, professional sport has been suspended. But the stars of the scene remain present in the social media - with special challenges, appeals to the fans or simply some distraction. ISPO.com shows how athletes use social media in lockdown.

The Corona pandemic has massive consequences for the sports and outdoor world. The ISPO.com live ticker provides daily news on the developments and effects of the crisis but also shows how sports and outdoor are putting themselves at the service of society.