Sports marketing

How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.

Digitalization and innovation were particularly in focus at the second day of ISPO Munich Online. The first ISPO Award Product of the Year has been selected. Also: Everything about the future of retail, women in the sports industry and eSports action in the evening.

As a medium in difficult times, sports and outdoor offer opportunities for cross-industry growth. This is the conclusion of the new White Paper published by ISPO and the rheingold institute. In three hypotheses it shows why sports and outdoor are the perfect partner for people and brands in times of crisis. The White Paper is now available to download free of charge for everyone.

ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.

The ISPO.com live ticker provides daily news on the developments and effects of the Corona crisis on the sports business worldwide, but also on measures with which sports and outdoor activities serve society.