The Kirchheim pole manufacturer Leki strengthens its product management team with Peter Fresia. In addition, the company announces a personnel change in its field service in North Rhine-Westphalia.
Record figures for Intersport International: Sales of the sports retailer community have risen significantly. Particularly positive figures came from one country.
The advertising rules of the IOC are strict. Sponsors have different ways of getting around them. We took a look at the social accounts of major brands like Uvex, Adidas, and Burton, but also smaller sponsors.
What the bill for the Olympic Games looks like for the German Olympic Sports Confederation Four top partners and the German government pay the lion’s share, but the DOSB must explore new avenues to make money. The athletes are also demanding more prize money.
The IOC has strict advertising guidelines during the Olympic Games. But that’s now changing. German athletes are benefiting from a relaxation for the first time and Eric Frenzel has a particularly smart solution for getting round the rules.