Record Grand Slam winner Roger Federer has been a Nike athlete since the beginning of his career. Now the contract with the supplier has expired. A Japanese brand signs Federer with a spectacular deal. Federer now has unexpected problems.
The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.
How is digitalization changing a giant like Telekom Germany? Before his keynote at the ISPO Digitize Summit, Chief Digital Officer Nils Stamm tells us in an interview.
The World Cup in Russia is pouring millions upon millions of dollars into the wallets of FIFA, sponsors, and participating associations. It’s the most expensive world championship yet. We explain who’s profiting from the World Cup and who’s paying.