Sports Business: Inspiration for doers from the sports industry
One like no other - that's what many industries claim. And it's certainly true, but the sports industry is a very special one. With a lot of passion, but also a business in which knowledge, training and know-how are particularly in demand. It doesn't matter whether it's about the technique for a double backflip on skis in the backcountry or advanced textile technology in the production of sustainable fibers for outdoor products.
At ISPO.com, we know all about the ins and outs of the sports industry because we're right in the middle of it. Here, it's all about backgrounds and news that move the sports business and inspire, inspire, and inform us as an industry.
The sports business is a so-called cross-sectional industry, which occurs in a variety of relevant markets and extends into a wide range of industries.
However, it always has something to do with sports and its various forms of competition, games and exercise. That's why it's not easy to quantify the sports business as a whole and globally. The economically relevant areas include sales of sporting goods and sports services, but also advertising, sponsorship, media rights and sports facilities.
The motto "commerce is change" is certainly a theme that applies to the sports industry as a whole these days. The megatrend of digitalization is setting the entire sports business in motion, whether in the areas of eCommerce and D2C, customer experience, data and customer loyalty, or in booming sectors such as Fittech or eSports. In order to hold one's own in a world that is changing ever faster, innovative approaches can be found in sports in order to constantly develop further as an industry.
