Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.
Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.
The European Outdoor Group (EOG) has reacted clearly to Messe Friedrichshafen's announcement that it will host its own outdoor event from 2019 onwards. The aim must be to keep the industry together. In addition, the venue Munich was elected with a clear majority. The details.
After four days ISPO Munich 2018 is over, and many exhibitors are offering a very positive summary. ISPO.com asked the Fenix Group, Columbia Sportswear, Primaloft, Adidas, Nitro Snowboards, and others.