Sporting goods industry

Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.

The European Outdoor Group (EOG) has reacted clearly to Messe Friedrichshafen's announcement that it will host its own outdoor event from 2019 onwards. The aim must be to keep the industry together. In addition, the venue Munich was elected with a clear majority. The details.

The outdoor brand has newly created the position of Head of Marketing. Blackyak relies on employees from its own company to fill the vacancy.

After four days ISPO Munich 2018 is over, and many exhibitors are offering a very positive summary. ISPO.com asked the Fenix Group, Columbia Sportswear, Primaloft, Adidas, Nitro Snowboards, and others.

The development and production of sports products is a process that costs a lot of money and time. Virtual simulations can help to save a great deal of time, material and energy costs. Renowned sports brands have already converted portions of their product design and product development.