Sporting goods industry

Under Armour has announced that Chief Revenue Officer Karl-Heinz Maurath will leave the sporting goods manufacturer on March 31. Maurath has been with Under Armour since 2012. His duties will be redistributed. 

The company is still in the red in the first half of 2017/18. Sales fell to $371 million, a decrease of 3.1 percent. According to Billabong, the surfwear specialist reported a loss of $14.3 million. CEO Neil Fiske relies on the acquisition of Billabong.

The new CEO of the Munich-based sports fashion brand means to make the brand more modern. He has concrete plans for Bogner stores, discusses errors of the past, and what’s currently changing at Bogner.

The snowboard brand Zimtstern plans to discontinue its business activities during the course of the year. The bike division will possibly be continued. The reasons for the withdrawal of the legendary Swiss label.

Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.