Sporting goods industry

How digital Adidas is: The sports brand gives an exclusive look into its concrete projects and visions for a digital future. Other digital companies show what technologies brands and retailers should pay attention to now

How can brands and retailers reach women better? Experts still see major potential in four areas.

Outdoor supplier Marmot closes its location in Schwaig near Nuremberg. Hattersheim will be the new European headquarters. In addition, Managing Director Andy Schimeck is leaving the company.

Where will the European outdoor trade fair OutDoor take place in the coming years? Five locations are in the race. Mark Held, Secretary General of the organizer EOG, explains the process at ISPO.com.

The snowboard industry has recovered after a few difficult years. At the same time, the snowboard scene is going through an exciting evolution.