Sporting goods industry

The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.

At the annual press conference, CEO Kasper Rorsted outlined the key strategic points of how Adidas is to become the "best sporting goods company in the world". Sales and profits speak for the decisions. An ISPO.com analysis.

Adidas is leading the way in terms of digitalization. Examples: the Speedfactory and the new Futurecraft 4D. Adidas Executive Board Member Roland Auschel explains in an interview what this means for production and processes.

The Munich-based sports fashion company is not getting any peace of mind. Now two board members are leaving. Following the change of CEO and changes in the Supervisory Board, these are the next highest level appointments within less than half a year.

Martin Nordin, CEO of Fenix Outdoor International AG, has announced his resignation for this year. His successor is Alex Koska. Martin Axelhed becomes new Executive Vice President. In an exclusive interview, the leadership trio explains how the new management wants to position the group for the future.