Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future.
Nowadays, reaching and connecting with customers via social media is part of everyday business – for sporting goods brands too. Marketing expert Sascha Liebhardt believes even the big players can learn a thing or two.
Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.
Blue Tomato is one of the leading board sports retailers in the German-speaking countries and is celebrating its 30th anniversary this year. The company from Austria has never lost touch with its target group. Ispo.com talked to the new CEO Adam Ellis about the Blue Tomato success story and the future challenges.
Signa Holding expands the management of Signa Sports Group with its own CEO. Dr. Stephan Zoll, a managing director with many years of experience as a strong man at Ebay Germany, will join the company this summer.