Sporting goods industry

The North Face, Vans, and Icebreaker – everybody knows these brands. Fewer know their umbrella company, the VF Corporation. This can be a challenge when searching for good applicants. How the VF Corporation still gets to good employees.

As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.

Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.

Collaborations of high fashion and sports brands are popular. Louis Vuitton, Karl Lagerfeld & Co. use them to benefit from the coolness factor of sports brands such as Vans, Supreme or Adidas. ISPO.com shows collections that combine sport and luxury in pictures.

In the value chain of the (sports) fashion industry, the procurement process has so far been only slightly digitalized. This could change with special sourcing platforms.