The North Face wants to make Earth Day a worldwide holiday. The outdoor company is closing more than 100 shops for one day. Special events are also planned in Europe.
Why do customers buy what they buy? In its study "How athletes buy", ISPO analysed the buying behaviour of athletes throughout Europe. We show all results of the study in info graphics.
The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.
