![How important are labels & awards for your purchase decision?](/sites/default/files/styles/gallery/public/2019-04/181214_ispo_infographics_eng_decision_2.png?h=4e428d9b&itok=pSDDfao5)
How important are labels & awards for your purchase decision?
![Has your perceptions of labels and awards changed in recent years?](/sites/default/files/styles/gallery/public/2019-04/181214_ispo_infographics_eng_award-perception_1.png?h=55079bee&itok=Gboso6tr)
Has your perceptions of labels and awards changed in recent years?
![What do you pay special attention to when buying new sports products?](/sites/default/files/styles/gallery/public/2019-04/181214_ispo_infographics_eng_attention_1.png?h=45a105aa&itok=oecBkZWp)
What do you pay special attention to when buying new sports products?
![Equipment as a motivator: do you know the feeling of suddenly wanting to do sports because you want to try out your new sports gear?](/sites/default/files/styles/gallery/public/2019-04/zugeschnitten_181214_ispo_infographics_eng_motivation.png?h=d628af6b&itok=wuwDnLVD)
Equipment as a motivator: do you know the feeling of suddenly wanting to do sports because you want to try out your new sports gear?
![How do you find out about current trends in sports? How do you find out about current trends in sports?](/sites/default/files/styles/gallery/public/2019-04/zugeschnitten_181214_ISPO_infographics_eng_trends.png?h=50e3ffd6&itok=Eqzopfvg)
How do you find out about current trends in sports?
![Which sustainability issues are particularly important to you when buying new sports products?](/sites/default/files/styles/gallery/public/2019-04/zugeschnitten_181214_ispo_infographics_eng_sustainability.png?h=07ddab4f&itok=AFiE2mQU)
Which sustainability issues are particularly important to you when buying new sports products?
![Which channels inform you most about labels and awards?](/sites/default/files/styles/gallery/public/2019-04/181214_ispo_infographics_eng_inform-channels_1.png?h=df37cbb0&itok=xnVRDJzL)
Which channels inform you most about labels and awards?
![Which channel did you use to buy the latest award-winning product?](/sites/default/files/styles/gallery/public/2019-04/181214_ispo_infographics_eng_buy_channels_2.png?h=4ec615fd&itok=2BZvcijd)
Which channel did you use to buy the latest award-winning product?