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Why do customers buy what they buy? In its study "How athletes buy", ISPO analysed the buying behaviour of athletes throughout Europe. We show all results of the study in info graphics.

ISPO Logo Author: ISPO.com
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Sports Business
How important are labels & awards for your purchase decision?

How important are labels & awards for your purchase decision?

Image credit: ISPO.com
Has your perceptions of labels and awards changed in recent years?

Has your perceptions of labels and awards changed in recent years?

Image credit: ISPO.com
What do you pay special attention to when buying new sports products?

What do you pay special attention to when buying new sports products?

Image credit: ISPO.com
Equipment as a motivator: do you know the feeling of suddenly wanting to do sports because you want to try out your new sports gear?

Equipment as a motivator: do you know the feeling of suddenly wanting to do sports because you want to try out your new sports gear?

Image credit: ISPO.com
How do you find out about current trends in sports?

How do you find out about current trends in sports?

Image credit: ISPO.com
Which sustainability issues are particularly important to you when buying new sports products?

Which sustainability issues are particularly important to you when buying new sports products?

Image credit: ISPO.com
Which channels inform you most about labels and awards?

Which channels inform you most about labels and awards?

Image credit: ISPO.com
Which channel did you use to buy the latest award-winning product?

Which channel did you use to buy the latest award-winning product?

Image credit: ISPO.com
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How important are labels & awards for your purchase decision?
Has your perceptions of labels and awards changed in recent years?
What do you pay special attention to when buying new sports products?
Equipment as a motivator: do you know the feeling of suddenly wanting to do sports because you want to try out your new sports gear?
How do you find out about current trends in sports?
Which sustainability issues are particularly important to you when buying new sports products?
Which channels inform you most about labels and awards?
Which channel did you use to buy the latest award-winning product?
ISPO Logo Author: ISPO.com
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