How do Western outdoor brands make the leap to China? Sanfo CEO Heng Zhang reveals it in the "Market Introduction Seminar for China" at OutDoor by ISPO. Even in the preliminary interview, he opens the door to China for outdoor brands.
If you want to be successful in e-commerce, you need a perfect customer journey. Online giant Zalando, of all things, is relying on the offline retail, especially in the sports business.
Intersport strengthens its worldwide expansion. A franchise agreement with the Chinese trading giant Suning Group will give Intersport even more presence in the gigantic Chinese sports market.
