If you want to be successful in e-commerce, you need a perfect customer journey. Online giant Zalando, of all things, is relying on the offline retail, especially in the sports business.
Intersport strengthens its worldwide expansion. A franchise agreement with the Chinese trading giant Suning Group will give Intersport even more presence in the gigantic Chinese sports market.
The North Face wants to make Earth Day a worldwide holiday. The outdoor company is closing more than 100 shops for one day. Special events are also planned in Europe.
Why do customers buy what they buy? In its study "How athletes buy", ISPO analysed the buying behaviour of athletes throughout Europe. We show all results of the study in info graphics.
The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.