In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.
The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.
ISPO.com has been asking around retailers how they found the first OutDoor by ISPO in Munich. The feedback: The exchange with brands was excellent. But there are also suggestions for next year.
