At the Intersport cooperative, the new Chief Digital Officer has rolled out the Cooperative Retailers Platform (CRP). 150 retailers are on the waiting list. In an interview, CDO Carsten Schmitz explains the route to becoming an omnichannel retailer. And says: “E-commerce doesn’t work with a baseball bat.”
ISPO.com shines a light on the five most important tasks for Intersport in 2018. Topics: changes in image and brand, expanding the concept landscape, member business, digitization. Before the beginning of ISPO Munich 2018, chairman of the board Kim Roether explains where the group’s path will lead: “We want to become sexier, fresher, more modern.”
ISPO Munich 2018 is pulling its trump card from January 28-31 with a new hall concept. Markus Hefter, Exhibition Group Director ISPO Munich, explains the innovations in fields like skiing, snowboarding, outdoor, urban, and health & fitness.
The Swedish outdoor brand Haglöfs is now also targeting online retail. However, the new online shops in five countries, including Germany and the United Kingdom, are only the beginning.
