The Swedish outdoor brand Haglöfs is now also targeting online retail. However, the new online shops in five countries, including Germany and the United Kingdom, are only the beginning.
At the 6th edition of ISPO Academy Poland sports business experts discussed the Polish market and its specifics. The conclusion: In a way Poland gives brands a glance at the future of retail in Western Europe.
Schöffel celebrates 50 years of outdoors, combining tradition and innovation. In an interview with ISPO.com, company director Peter Schöffel talks about the role of his family business, the new innovation management post and the ISPO Munich.