The sports business of the future needs motivated employees for the challenges of digitization. The ISPO Academy gives 85 trainees a deep insight into the future of business.
After four days ISPO Munich 2018 is over, and many exhibitors are offering a very positive summary. ISPO.com asked the Fenix Group, Columbia Sportswear, Primaloft, Adidas, Nitro Snowboards, and others.
For decades, millions of Germans have been climbing into their running shoes, which is nothing new – but what’s exciting is that their motivations and spending for this have changed.
In recent years, the sports sector has learnt a lot about the female target group. But what does that mean in concrete terms? Do female customers need a different address? How does the strategy change? Our recommendations.
In the 16 trade fair halls, 2,800 exhibitors are showing trends and innovations from eight different segments. One key focal point of ISPO Munich 2018 is the digital transformation – and a dedicated exhibition space called “ISPO Digitize”.
