In recent years, the sports sector has learnt a lot about the female target group. But what does that mean in concrete terms? Do female customers need a different address? How does the strategy change? Our recommendations.
In the 16 trade fair halls, 2,800 exhibitors are showing trends and innovations from eight different segments. One key focal point of ISPO Munich 2018 is the digital transformation – and a dedicated exhibition space called “ISPO Digitize”.
At the Intersport cooperative, the new Chief Digital Officer has rolled out the Cooperative Retailers Platform (CRP). 150 retailers are on the waiting list. In an interview, CDO Carsten Schmitz explains the route to becoming an omnichannel retailer. And says: “E-commerce doesn’t work with a baseball bat.”
ISPO.com shines a light on the five most important tasks for Intersport in 2018. Topics: changes in image and brand, expanding the concept landscape, member business, digitization. Before the beginning of ISPO Munich 2018, chairman of the board Kim Roether explains where the group’s path will lead: “We want to become sexier, fresher, more modern.”
ISPO Munich 2018 is pulling its trump card from January 28-31 with a new hall concept. Markus Hefter, Exhibition Group Director ISPO Munich, explains the innovations in fields like skiing, snowboarding, outdoor, urban, and health & fitness.