At the 6th edition of ISPO Academy Poland sports business experts discussed the Polish market and its specifics. The conclusion: In a way Poland gives brands a glance at the future of retail in Western Europe.
Schöffel celebrates 50 years of outdoors, combining tradition and innovation. In an interview with ISPO.com, company director Peter Schöffel talks about the role of his family business, the new innovation management post and the ISPO Munich.
At the first ISPO Academy France conference, the sports industry met in Paris to discuss the latest developments in the business. An exclusive study provided insights into the consumer behaviour of the French.