Retail

Peak Performance gets a new owner. The sporting goods company Amer Sports buys the outdoor brand from IC Group A/S. For Amer, the acquisition is to be a further step in the company's big project.

Orders in real time, all information online and a pleasant customer journey. This is what modern sports retailers demand from their partners on the manufacturer side. But B2B e-commerce is only picking up speed so slowly.

Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.

The digital revolution is quickly paying off. Sport Scheck has changed over the online business in recent years and is thus growing again by one percent after more difficult years. Now the focus is shifting to chain stores.

The sports market in Germany continues to grow. Thanks to the surprisingly strong winter sports market, sales in 2017 were even higher than in the previous year. Since 2012 it has been growing by 4.3 percent per year on average.