The digital revolution is quickly paying off. Sport Scheck has changed over the online business in recent years and is thus growing again by one percent after more difficult years. Now the focus is shifting to chain stores.
The sports market in Germany continues to grow. Thanks to the surprisingly strong winter sports market, sales in 2017 were even higher than in the previous year. Since 2012 it has been growing by 4.3 percent per year on average.
The sports business of the future needs motivated employees for the challenges of digitization. The ISPO Academy gives 85 trainees a deep insight into the future of business.
After four days ISPO Munich 2018 is over, and many exhibitors are offering a very positive summary. ISPO.com asked the Fenix Group, Columbia Sportswear, Primaloft, Adidas, Nitro Snowboards, and others.
For decades, millions of Germans have been climbing into their running shoes, which is nothing new – but what’s exciting is that their motivations and spending for this have changed.