With its It's Great Out There Coalition, the European Outdoor Group wants to motivate more people to engage in outdoor activities. With HorizonSports.tv there is now another partner for the campaign.
The bike of the future will be completely networked – whether with navigation systems, fitness trackers, or customer service. These technological gimmicks already exist – and cyclists can still look forward to them.
The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.
Bike sharing and bike leasing are booming. More and more bike manufacturers are opening up to the trend and focusing on complete packages. In this part of the bike series, you can read what's behind it.
