Outdoor trends

Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.

Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.

Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.

The Paddle Expo will take place from 5 to 7 October 2018.

The Fiftyten transport system transforms pickups into both an outdoor base and a sleeping tent in no time at all. The German start-up was awarded for its innovation at ISPO Brandnew 2018. In an interview, founder Stefan Decker explains the rocky road to success and the next big goal: the US market.