Post-materialism and the search for meaning open up potential for a powerful vision. Along these lines, the industry can broaden the term ‘outdoor’ and co-opt other neighboring disciplines — instead of fighting them.
Outdoor sport is alive in Munich like in no other city. Bicycle paths, walking routes, lakes, mountains, rivers and green areas offer various leisure options.
Convincing in-store experiences draw customers to stores. To do this, outdoor manufacturers and retail need mutual inspiration and a vision that unites them.
