League of Legends

A look back at how the 'nerd sport' became a lucrative mass phenomenon.

Just as large as the popularity of eSports is the selection of different genres and games. Which are the most popular ones and where can the highest prize money be earned? This is the ranking of the top 5 games.

eSports is a very fast sport, in which reaction time is often decisive for victory or defeat. That's why technical terms and especially time-saving abbreviations determine the communication among the players.

How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.

In the MSI final against Team Liquid, the Berliners of G2 eSports convinced all along the line and even broke a world record. In our Recap you can find out how the Best of Five went and how the Europeans could become so successful internationally.