20 attractive women, a house with a garden and a pool - what sounds like a sexy version of "Big Brother" is a marketing idea with which Adidas reached an audience of millions at the Olympics.
Laura Ludwig and Kira Walkenhorst have achieved their great goal: The beach volleyball duo from Germany are the 2016 Olympic champions in Rio – and a small sports company with a considerable yearly turnover.
Daniel Grant is one of the most successful wakeboarders. In an interview with ISPO.COM, he talks about the financial challenges of his action sport and why he dropped out of school at the age of 13.
Nowadays, digital marketing is indispensable for successful sports retailers. When used properly it is much more than an ideal supplement to traditional advertising.
