Like other winter sports, snowboarding is facing major challenges. Generation Y seems to have little desire for snowboarding - but there is reason for hope!
How do sporting goods buyers make their decisions, where do they get their information, which brands are hot and where do they prefer to shop? A market researcher knows the answers.
Screw manufacturer Würth has been present and well-known as a sponsor in winter sports. Head of Marketing Dieter Münch explains why they’ll also be scoring in soccer now, too.
