The first Olympic Games in South America were "epoch-making," says Thomas Bach. The President of the International Olympic Committee (IOC) drew a positive conclusion from Rio 2016 at the end. The investments in the infrastructure would do Rio de Janeiro good for a long time to come, says Bach.
Rio 2016: The Best Sports Business Stories from the Olympics
Yet the Summer Games have sparked discussion over the economic sense of holding the Olympics in a developing country not only in Brazil. In Rio athletes worth millions came up against competitors for whom the Olympics Games were a great financial challenge. What will the future of athlete sponsorship look like? The whole of the German sporting world is asking this question - and not only because the country missed its target number of medals.
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ISPO.com reported on many sports business stories from the Olympics in Rio. Here you can find an overview of the most popular articles with our users:
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