CommercializationSports Business More Profit: Puma Adjusts Forecast for 2017 UpwardsThe German sportswear group Puma has announced its preliminary figures for the second quarter of 2017 – sales are promising. read more Sports industry: "Wrong message, wrong target group".The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course. read moreWinter sports Neureuther from Head to Toe: The Ski Star’s EquipmentWe present Neureuther’s equipment, from helmet to shin guards, all the way up to his skis – and list the prices. read moreWinter sports The equipment of Felix Neureuther read moreRetail Why Women and Men Shop Differently Even OnlineConsumer habits of men and women are totally different – even when shopping on the internet. read morePrevious pageNext page
Sports Business More Profit: Puma Adjusts Forecast for 2017 UpwardsThe German sportswear group Puma has announced its preliminary figures for the second quarter of 2017 – sales are promising. read more
Sports industry: "Wrong message, wrong target group".The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course. read more
Winter sports Neureuther from Head to Toe: The Ski Star’s EquipmentWe present Neureuther’s equipment, from helmet to shin guards, all the way up to his skis – and list the prices. read more
Retail Why Women and Men Shop Differently Even OnlineConsumer habits of men and women are totally different – even when shopping on the internet. read more
