Branding

The Bundesliga clubs and their sponsors: Despite the Corona pandemic, most partners remain loyal. Only two clubs have new sponsors. Two big earners have been relegated. The promoted clubs are a downsize. We present all clubs, all shirt sponsors and the revenues.

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

An expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. 

Mercedes-Benz expands its sponsorship of national surfing events. The Stuttgart-based car manufacturer is the new title sponsor of the kite surfing World Cup in Fehmarn.