Brand-Management

Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.

Wirth had only been chairman at Bogner for about a year. He’d taken over the boss’s chair directly from Willy Bogner. The successor to the CEO post is coming from in-house.

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

An expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future.