Brand-Management

How sports brands handle smart data and why it’s not just about technology. An expert reveals his tips for digital transformation. 

Outdoor talents meet at the conference in Sheffield to exchange views on the latest developments and important specialized topics.

More and more outdoor brands try to implement sustainable strategies. But where does sustainability start – and how far can it go?

How do sporting goods buyers make their decisions, where do they get their information, which brands are hot and where do they prefer to shop? A market researcher knows the answers.

FC Bayern München is already a big player digitally. Now, the German soccer champion is focusing on a new digital strategy: FC Bayern Digital 4.0.