Asia

The third edition of the multi-segment sports trade fair ISPO SHANGHAI will be presenting exciting collaborations during the three days of the fair. 72 percent of the 572 exhibiting companies come from China.

If you want to be successful in China, you must know the market. Experts from two large sports brands tell us where the Chinese prefer to go shopping.

Mammut advertises on TV, Lowa with actors and Fjällräven almost made a momentous mistake before entering the market.

Sports business in China works differently from that in Europe. We give an overview of the chinese sports and outdoor industry. 

There has been a great outpouring of sympathy and condolences for Ueli Steck and his family from the Alpine sports community. The extreme mountaineer had been on an exploratory tour of the area around Mount Everest when he died on April 30.