Asia

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. 

For a long time fitness training was frowned upon in China, but through Western influences and government initiatives, the country is discovering sports.

How are things going with soccer in China? Former Bundesliga star Wynton Rufer spoke at ISPO SHANGHAI about transfers, DFB projects, and the World Cup. ISPO.com met with him for an interview.

ISPO SHANGHAI – a very special melting pot for everyone in the sports sector. Explore what Social Trends our exhibitors came up with in 2017, written by trendscout Louisa Smith.

Industry giant Gore-Tex cooperates with Brands for Good. The partnership ensures positive feedback at ISPO SHANGHAI.