Bruno Marty is Executive Director at the Infront sports marketing company. In the interview he talks about the Olympic Games in Asia and why Europe is getting tired of the IOC.
A business expert for China says why the country now offers an ideal market environment for sports brands. However, he would start the journey to China with a detour.
Commercial mountain climbing in China is still in its infancy, yet there are already problems. Elites are using the summit attempt to improve their career chances.
China's children are too fat - the forecasts up to the year 2030 are frightening. Up to 50 million children are at risk of becoming obese. The reasons, the countermeasures.
