Asia

The Chinese are becoming increasingly enthusiastic about sports, and the market is booming. For companies, this is a great opportunity to grow strongly. Sales Manager Ian Steinmo explains how backpack manufacturer Camelbak intends to profit from this.

After the positive exhibitor figures for the second annual ISPO SHANGHAI in 2016, the accompanying program for the multi-segment trade fair is now also up in China.

When people talk about a surf paradise the imagination floats away to Hawaii or the Atlantic coast. A region that doesn't come up on anyones agenda at first: China.