Elastic continues European growth with 4 new partnerships

Norwegian outdoor and lifestyle apparel manufacturer Devold of Norway, UK-based endurance sports clothing and equipment brand Montane, Swedish mountaineering gear and clothing maker Klättermusen and Spanish sports and lifestyle accessory leader Original Buff have all chosen Emerald's Elastic Suite B2B ecommerce platform. The addition of these popular brands, representing a diverse set of outdoor and lifestyle product segments, illustrates the strong growth of the Elastic platform with manufacturers across the EU region.

A common theme among these innovative brands is their need to build a more collaborative and streamlined wholesale purchasing process for their retail partners while creating the virtual B2B sales capability needed in the current business environment. The sustainability benefits generated from eliminating printed sales catalogs through Elastic’s industry-leading digital merchandising technology is also a top priority.  Devold of Norway, Montane, and Klättermusen are making an immediate transition to the use of digital sales materials with their rollout of the platform.

“These four companies are among the oldest and most trusted outdoor and lifestyle brands in Europe, making only the highest quality products that are popular with a loyal and growing consumer base. Helping these manufacturers ultimately deliver even more value to their customers while bringing their products to market in a more cost effective and sustainable way helps illustrate what Elastic does best.”

-Johan Westerholm, Managing Director Europe

The Elastic rollout will cover all of these brands’ product lines and extend to retailers across the globe. Collectively these European manufacturers have a sales presence across the EU and in the global regions of the United States, Canada and Asia.

 “Our growth in Europe demonstrates the universal appeal of the Elastic platform among both manufacturers and retailers worldwide that are seeking a more collaborative, streamlined and sustainable B2B sales process,” said Josh Reddin, EVP, Elastic Suite.  “To serve brands like Devold of Norway, Montane, Klättermusen and Original Buff in bringing this new level of wholesale merchandising to their retail partners is a true privilege for our company and our entire team.”

In addition to sustainability benefits, Elastic helps manufacturers, retailers and distributors achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction.  Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. In addition to Devold of Norway, Montane, Klättermusen and Original Buff, selected brands include: The North Face, Patagonia, Rip Curl, Active Brands, K2 Sports, Shimano, MDV (Marker Dalbello Völkl), Dale of Norway, Ortovox, Trespass, Dainese, Outdoor Research, Pearl iZUMi, Fjällräven, New Balance, Boardriders, Puma, Kidiliz, O’Neill, Original Buff, Havaianas, Odlo, Burton, Icebreaker, Fila, Nidecker, Osprey, Smith Optics, Fox River, Lowe Alpine, Rab, Helly Hansen, Ariat, Marmot, Simms Fishing, Vans.